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Born out of a desire to inspire collaboration in the SoCal cycle community and raise funds for great causes, SoCal Rider Coalition (SCRC), a recognized 501c3 nonprofit public benefit charity, is a cycle industry revolution, harnessing the power of the SoCal cycle industry and uniting riders with a common set of goals – to pool resources, collaborate better, reach more riders, raise more funds, improve brand awareness, and make more industry connections thru better strategized, more well organized SCRC ride events and group rides.
To harness the collective giving power of the SoCal cycle community, including businesses, brands, groups, services, event promoters, venues, cycle social influencers and riders and unite with other demographically aligned SoCal stakeholders to advocate and fund-raise for SCRC sanctioned causes that benefit all riders, SCRC Members and the broader SoCal community — SoCal Rider Coalition
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